Top Mistakes When Aligning Strategy and People

A recent survey found that one of the top frustrations of CEOs is aligning strategy and people. This was interesting to me because of the amount of research and experience available to companies about strategy, change management, employee engagement, etc. Moreover, aren’t companies meant to move an idea or strategy from the abstract to concrete reality by way of their employees?

I was curious to see what made aligning strategy and people so difficult even today. To find out, I interviewed some colleagues in Human Resources, and here are the top three challenges that emerged from our conversations:

1. Top leadership was removed from the day-to-day realities of the business.

A common impediment cited when aligning strategy and people was that senior and executive management remained separated from the reality of frontline employees during both the planning and implementation stages of initiatives. That is, top leaders often built a strategy and an implementation plan on untested assumptions and inadequate information (which caused initiatives to fall short or fizzle), mostly because they did not get vital information from employees who did the work. This, of course, lead to allocating misguided or inadequate resources and setting inadequate or unrealistic goals and milestones.

Also, by remaining removed from what was happening near the point of customer contact, employees didn’t see the strategy or tactics as realistic, which in turn made senior management lose credibility. Further, by remaining distant from the frontline realities, top leadership didn’t act as role models for everyone else. Instead, they seemed to take a “do what we say, not as we do” attitude by imposing their perspectives and plans on employees as they directed the work from afar. Thus, employees viewed senior leadership as avoiding accountability and passing the buck, which led to employee resentment that undermined employee engagement and, ultimately, the initiative itself.

2. The organization fails to intentionally prioritize and align strategy, vision, goals, and daily work

Another challenge that came up was a lack of shared understanding of how to translate strategy and goals into actionable tasks and behaviors that would make the desired difference. Often, top leaders assume that once goals were communicated to each respective area of the company, the people would automatically know what to do to get the desired results. Each successive layer of leadership throughout the organization provided little guidance throughout the organization about how employees needed to adjust and redirect their focus, energy, and targets. Further, many companies failed to prioritize how and where to deploy resources at various stages throughout implementation. This created confusion around the cadence and priority of work among departments, divisions and teams.

Instead, when implementation began, it became painfully clear to those performing the work where different areas of the organization stepped on each other’s toes, were working at cross-purposes, or were pursuing uncoordinated outcomes. The end results were internal conflict around competing interests between departments and divisions, confused communication, and even resentment between areas.

3. The organization lacks shared values and behavior norms.

Another reason that for the conundrum of aligning strategy and people was that the organization had not intentionally identified, defined, and prioritize its values. This meant there were few if any norms for how people were expected to work together. Without shared values and norms, each company area and each individual substituted their own values or their own interpretations of company values as they performed their work, made decisions, and interacted with each other. For example, one department valued creating profits for shareholders over everything else, even though that was not a primary goal of the initiative. This caused confusion and resentment as the one department worked at cross purposes with other departments. In other words, without shared values and norms, misinterpretations and miscommunication occurred frequently, leading to mistrust between different areas of the organization.

To conclude, in the 21st century, CEOs still struggle with aligning strategy and people, which goes to the heart of what leadership is all about. To do it better, most in leadership positions need to focus on what others in the organization need from them. First, senior leaders and executives to engage with employees at all levels of the organization to inform the strategy and implementation and remain engaged as role models throughout. Next, senior leadership must intentionally and clearly translate the strategy into current priorities and monitor and adjust those priorities throughout the initiative being mindful of and helping to resolve competing interests along the way. Finally, top leadership must foster an intentional, common culture that defines and reinforces a common language and common value-based behaviors to enhance collaboration.

WANT TO USE THIS IN YOUR NEWSLETTER, BLOG OR WEBSITE? You can, as long as you include this information with it: Beth Strathman works with executives and senior leaders to create team environments that optimize ownership, accountability, learning, and results. Learn more at bethstrathman.com.

Why You Should Prize Failure

Failure happens when a desired or expected outcome doesn’t materialize. It can happen whether or not there was something you could have done about it, too. Whether the mistake is a small glitch or a major flop, failure often weighs heavily on you personally because you’ve been conditioned that, without exception, “failure is not an option”.

This is a lot to overcome. In most people’s experience, nothing is perfect; you and the people around you are flawed, and the world is constantly changing. Thus, you’re not always going to get things right on with mistakes, foibles, and failure and re-frame them as ”learning”:

1. Failure points to weaknesses in behavior, skill, processes, your overall system, or level of support provided.

Use an error to examine a weakness in how you are performing the work. People involved may need to build technical or interpersonal skills. The steps designed to produce the work output may be inadequate. Also, you might need to increase follow ups or check ins during a process to increase the ability to get and give needed guidance.

2. Failure provides you new information and data about what does and doesn’t work.

Mistakes help you home in on what will ultimately work well, especially when you are in uncharted territory. Repeated, incremental failures can help you fine tune toward success.

“Mistakes are the portals of discovery.” – James Joyce

3. Failure can highlight false assumptions.

Consumers didn’t embrace the Ford Edsel in the late 1950s in part because the company mistakenly assumed consumers wanted big cars when they wanted smaller, more economical ones. The maker of Coke incorrectly assumed that it would convert Pepsi drinkers if it made its product taste more like its rival. While it’s too bad that these companies went all the way to market with ill-conceived products, they did learn that their thinking was flawed at a fundamental level.

4. Failure can create curiosity that leads to inquiry and more engagement.

With an eye towards learning, you can use failure to focus your team on the work. To do this you must avoid blaming and shaming individuals, which can drive a wedge in the middle of your team. Instead, focusing on what happened can bring your team together to solve problems. Additionally, your team can go one step further to share what they learned with others in your organization.

Perfection is not the goal. Nothing and no one will ever be 100% error free. Rather, view the performance of work as a creative process that can teach you a lot through the errors, mishaps, and failures that occur along the way. Be grateful you have opportunities to discover what and how you can improve the next time.

WANT TO USE THIS IN YOUR NEWSLETTER OR BLOG? You can, as long as you include this information with it: Beth Strathman works with executives and senior leaders to create team environments that optimize ownership, accountability, learning, and results. Learn more at bethstrathman.com.

This is Why It Takes Patience to Implement Your Brilliant Idea

Difficult and uncertain situations often highlight weaknesses and failures in our habits, systems and practices. Energized by any “Eureka” moment, you might emerge from difficult situations as an evangelist for a new ideas or ways of doing and being. As you begin to enthusiastically share your ideas and insights, you will often find your brilliance and excitement are not enough to energize others to change or act.

Instead, successfully bringing your brilliant insight into concrete reality when others are involved is not only about the specific policies, procedures, processes, and finances required to implement it. It requires understanding the psychological and sociological aspects of the stakeholders who will implement it, benefit from it, and be otherwise impacted by it.

Here are two things to focus on to make implementing a new idea a little easier over the long-term:

Develop a Shared Cause or Purpose with Others

Dale Carnegie famously said, “People support what they helped to create.” Others won’t readily get on your bandwagon, even if you have authority over them. Even though your idea, insight, or cause has become apparent to you, others may not have shared the difficulties that gave birth to your idea. For this reason, many won’t understand what your insight will do for them. For some, it might even be threatening.

Thus, much of your initial work will be to create dialogues with stakeholders. These dialogues should center around the themes related to your new idea. This way, you can discover how it could relate it to their experience and be worthwhile for them. Additionally, you’ll see how you can adapt your purpose to encompass a wider group of stakeholders.

With a shared purpose, it’s more likely others will willingly invest their time, talent, and energy to bring it to life. With a critical mass of stakeholders joining you, momentum will begin to carry you forward.

Be Prepared to “Go Slow to Go Fast” Despite Your Enthusiasm

Turning your valuable insight into real change may require letting go of quick fixes and embracing delayed gratification. Meaningful change is often systemic change, and that can take time. This is true especially in the beginning stages when you are enlisting others to join with you. You must be prepared to change direction and handle setbacks.

For example, some stakeholders will be very supportive of your endeavor. You will be tempted to focus on their validation and stay the course. However, be mindful of less enthusiastic stakeholders. Some may attempt to slow or even undermine progress openly or covertly, quietly or adamantly. Take the time to engage with less supportive stakeholders to discover their concerns and how those concerns can be addressed. You may need to re-visit and adapt your shared purpose. And you may not be able to please everyone, but engaging with even the naysayers and remaining open to concerns will build your credibility.

Another way to “go slow to go fast” is by experimenting with one little change at a time to see how it goes. You’ll will be able to test any assumptions about which new ways of operating are needed or practical.

Don’t underestimate the psychology and group dynamics of creating a worthwhile endeavor from a new idea or insight. The hard work is not creating the new processes or procedures to implement. Rather, the real work happens when you bring together multiple stakeholders, who have different points of view, visions, fears, and allegiances. With time, patience, and a willingness to adjust and learn, you can make progress with a shared purpose and permission to experiment. You’ll be fine — as long as you are prepared for conflict, resistance, complaining, uncertainty, disappointment, and disillusionment along with excitement, satisfaction, and sense of achievement.

WANT TO USE THIS IN YOUR NEWSLETTER, BLOG OR WEBSITE? You can, as long as you include this information with it:

Beth Strathman works with executives and senior leaders to create team environments that optimize team ownership, accountability, learning, and results. Learn more at bethstrathman.com.

This is What’s Keeping You From Building a High-Performing Team

It’s invisible, silent — you’ll never know it’s there. But it most likely occurs on your team and will keep it from doing its best work.

It is the fear of speaking up about ideas, concerns, questions, and mistakes.

Twenty years of research at Harvard by Amy Edmondson found that the best teams overcome the stigma around being wrong, asking questions, making mistakes, or presenting wild ideas. That is, members of the best teams feel an obligation to speak up with ideas, questions, concerns, and about mistakes.

Surprisingly, teams that encourage members to speak up don’t make any fewer mistakes than other teams. However, because they speak up, they are able to address issues that would have otherwise remained in the shadows. Thus, the teams that encourage speaking up learn from mistakes, catch and address issues early, take more risks that lead to innovation, and are better able to adjust to improve their work.

How Come Your Team Members Don’t Speak Up?

There are a few reasons your team is staying silent when speaking up could be helpful. First, they are normal human beings who have adapted over eons to survive. Your team, like all of us, are wired to prefer certainty over uncertainty. Thus, they choose the certainty of remaining quiet and over the uncertainty of the reaction they’ll get for speaking up (e.g., getting fired or ridiculed). Additionally, humans are wired to fit in and be part of the group, instead of sticking out like a sore thumb with a crazy idea or “silly” question.

Second, past experience taught your team how to avoid pain. Past experiences of speaking up in their families, at school, or at work by asking questions or even opposing others, likely trained them that speaking up usually isn’t worth the negative reaction received.

Third, it’s possible that your team environment and/or company culture, has some respect for hierarchy and/or unwritten rules about when, where, how, and who can and should speak up. Your team’s reticence to speak up may signal that you or your company reinforces silence, even if the culture claims to value speaking up.

Why Speaking Up is Important.

According to Edmondson’s findings, the belief that one can speak up without reprisal is called “psychological safety”, and it is THE critical factor in creating a high-performing team. This is especially true when outcomes are uncertain and where people are interdependent on one another to perform work and achieve goals.

Separately, Google reached the same conclusion when it reviewed the data on its own teams to determine what made the best teams the “best”. Google found five factors important to creating the best teams (including clear roles, goals and plans; meeting deadlines; and doing meaningful work). Of those factors, psychological safety was the lynch pin. In other words, a team could have the other 4 factors of high-performing teams, but without psychological safety, they didn’t do the level of work that would distinguish them as the highest performing ones.

How come? When individuals feel safe to speak up about things that might show their ignorance, lack of skill, or unconventionality, new ideas come into play and new learning occurs that allows teams to innovate and improve their collaboration and the quality of their work. This is huge because when psychological safety is present, team members are able to overcome the ingrained aversion to speaking up that comes from biology, experience, and culture. So, even if they make the same number of mistakes as other teams, they have a better chance of catching mistakes earlier, addressing and resolving issues that may not have surfaced, and improving the work they do in the future. . . all by feeling free to speak up without fear of punishment or reprisal.

WANT TO USE THIS IN YOUR NEWSLETTER, BLOG OR WEBSITE? You can, as long as you include this information with it: Beth Strathman works with leaders who want to have more positive impact within their organizations, by increasing executive presence and composure, focus, and influence with their teams. Learn more at bethstrathman.com.

How Uncertainty and Conflict Lead to Innovation and Creativity

Did you know that teams rated as the “best” make more mistakes (not fewer) than others? How come? Because the better teams that make more mistakes DISCUSS them. When they do this, they can work together to reduce them. In short, these “better” teams operate in an environment of “psychological safety”.

According to Harvard Business School professor and researcher, Amy Edmondson, psychological safety is the “belief that you will not be punished or humiliated for speaking up with ideas, questions, concerns, or mistakes.”

In contrast to a work environment the emphasizes only accountability to produce results, an environment of psychological safety is one that:

• Appreciates diverse perspectives and encourages disagreement instead of assuming there is one correct perspective or answer.
• Allows team members to admit what is unknown, uncomfortable, or uncertain. It is not a trendy “safe space” designed to shelter team members from things they don’t agree with.
• Focuses on experimentation to find ways to address current challenge. To this end, it encourages appropriate risk and allows mistakes.
• Approaches challenges as a system instead of looking for one thing or individual to blame.
• Allows for imperfection and encourages acknowledging personal fallibility and flaws without encouraging unproductive, dysfunctional behavior.

Through her research, Edmondson identified leadership behaviors that help create psychological safety, including these three:

1. A Learning Framework.

Work is framed as a learning problem; not an execution problem. This is accomplished, in part, by acknowledging uncertainty and interdependence. In this way, the team knows it’s OK to encounter fits, starts, detours, and failure before it arrives at an end result.

2. Lean in to Vulnerability and Flaws.

As a leader, when you acknowledge your own fallibility, you emphasize the need for all to speak up and add their perspectives. You can say things, like, “I’m curious to know how you see this.” or “What am I missing here?”

3. Model Curiosity.

Ask lots of questions to show the team how to speak up to get the information they need without being afraid to look less than competent.

For your part, creating psychological safety means that you as a leader must manage your emotions and reactivity. You might think you’re modeling curiosity to encourage participation in a discussion. However, if you get visibly upset at what your team’s input, you’ll undermine psychological safety.

In conclusion, when you create psychological safety with your team, you create an environment that taps into the human element of work instead of treating them as simple cogs in a machine. When coupled with high accountability for results, psychological safety helps you create a learning team that constantly adapts to challenges. In this way, your team has the best chance of expressing its full potential. And that leads to more innovation and creativity in your organization.

Learn more about Amy Edmondson’s research and how to create psychological safety in your organization with her book, The Fearless Organization: Creating Psychological Safety or her TedX Talk.

WANT TO USE THIS IN YOUR NEWSLETTER, BLOG OR WEBSITE? You can, as long as you include this information with it: Beth Strathman works with women in leadership who want to have more positive impact within their organizations, by gaining greater presence and composure, focus, and influence with their teams. Learn more at: bethstrathman.com.

What Story Do Others Tell About You?

Exerting more positive influence with others can take a lot of listening, especially with individuals and groups who appear to be at odds with you. You know your good intentions and probably see yourself in the best possible light. However, the story you tell yourself about yourself is not always the same narrative others tell about you.

When I started a job as HR Director in a unionized workplace, I had no idea the amount of existing baggage that would be heaped on me by others who had been around awhile. Bad blood had existed between previous HR Directors and some employee groups. Simply by stepping into the role, some factions automatically assumed the worst from me. It seemed no matter what I did or didn’t do, my actions and words were interpreted in the most negative light possible.

Even though I didn’t see myself at odds with these groups and even though we shared a common purpose, it took years before the defensiveness decreased enough to have productive interactions. Some groups had crafted a story about me that served their purposes, and I often unintentionally stepped right into their negative narrative because I wasn’t fully aware that my behavior was so easily misinterpreted.

What’s Their Story?

Maximizing your influence starts with identifying the various factions that have an interest in an issue or initiative. These are groups of stakeholders who band together based on common values, interests, and motivations around the issue.

Next, imagine the story they tell about themselves and about you. How do they see themselves? Why do they care? What do they stand to lose in the situation if things don’t go their way? How would they describe YOUR values, interests, and motivations in the particular situation? When you layout each faction’s values, interests, and motivations, along with your own, you can start to see where you can create common ground and where you might need to bridge a divide with the right appeal.

How Does Your View of Yourself Play Into It?

For clarity with each faction, take a good look at yourself. Decide how you want to be seen with each faction. This can help you stay focused on the broader relationship you want to create as you work through a particular challenge. Next, identify your strengths. This helps you know what you can leverage to bring to discussions and the work. Also, be aware of how this group and its interests might trigger you into an emotionally reactive state. What insecurities or vulnerabilities might they hit on that will “tweak” you? When you prepare for what can set you off, you’ll be better able to recognize it when it happens and prepare your reactions accordingly.

With this information, the story other individuals or factions are telling about you emerges. If it’s not the story you want them to tell, start working to change the script. Use this information to exert the most positive influence possible by gaining credibility along the way and seeking a win-win result.

WANT TO USE THIS IN YOUR NEWSLETTER, BLOG OR WEBSITE? You can, as long as you include this information with it: Beth Strathman works with women in leadership who want to have more positive impact within their organizations, by gaining greater composure, focus, and influence with their teams. Learn more at: bethstrathman.com.

Is Your Influence Recognized and Rewarded in Your Company Culture?

Which leadership behaviors are reinforced in your company? In particular, does your company culture recognize and reward behaviors you would describe as more “masculine” or those you would describe as more “feminine”? And maybe it’s a balanced blend of both.

Male and Female Brains

To set the stage, not all women exhibit 100 % feminine thinking, speech, or behavior. Not all men, have completely male mannerisms, behaviors, or thought and speech patterns. Each of us is our own unique combination of masculine and feminine traits. However, current brain research shows that most women tend to have more female brains, while men tend to have more male brains. Brain structure and functioning is also influence by gender-related hormones of estrogen, progesterone, testosterone, oxytocin, etc. And because of that most women show a propensity for more “feminine” ways of operating, and most men exhibit more “masculine” modus operandi. The culture in which you were raised adds a layer of gender-based expectations.

This makes it interesting to look at the kinds of behaviors your organization tends to reinforce. If you’re a woman in the workplace you know this ground quite well. Even though most workplaces today are roughly 50/50, male/female, most corporate cultures in the US are still very male-oriented. Thus, it is commonplace that your thinking, speaking, and other behaviors are misinterpreted by the corporate culture and the men around you. Because of this, the way women interact within their companies is interpreted and explained away through a male lens. In fact, more and more research shows unconscious bias in companies adversely affects, not only people of color, but also women, especially when it comes to promoting individuals into leadership positions.

For example, the leadership model has been shifting over the past couple of decades from using mostly hierarchical authority towards more egalitarian influence. This seems great for most women because the female brain tends to seek out complex and robust relationships. Most women want to create good relationships in the workplace. Once they foster relationships, they also work to maintain those relationships and keep them intact. On the other hand, the male brain is wired to prove prowess and strength. So, so men tend to be more aggressive and competitive, looking for ways that they can prove themselves.

Relationships Versus Competition

Apply this to one area of being successful in most companies: showing your success by stating your accomplishments. This often comes up in performance reviews. Because women generally seek to maintain relationships, they will tend not to brag about their accomplishments for a couple of reasons. First, if you’re a woman, you don’t want to appear as though you’re better than other people because you’re trying to relate to others without positioning yourself as “better”. Second, you realize that other people contributed to your success. Third, if you have to brag about what you accomplished, it diminishes any recognition you received for your feat.

Conversely, men aren’t defining themselves primarily by their bonding and relationship skills. Rather, if you’re a man, you compete to the best most accomplished or best performer. That’s why most men don’t have a problem bragging about their accomplishments. In fact, it’s important that they call attention to their abilities. Consequently, men generally can more easily talk about their wins.

Collaboration and Influence

Another area where your influence and might be missed is through collaboration. Masculine versus feminine notions of “collaboration” can look different. Women will ask others to participate in projects or decisions. As a woman, you may hold off landing on an answer to a challenge and gather a lot of input from others up front. Not only do you value the connection with the people, but you might be looking for a lot of different perspectives or ideas that about the challenge. This inductive thinking is about gathering more ideas for a better solution. In contrast, male collaboration comes from a competitive competence angle. If you’re a man, collaborating with others is a way to test out your ideas and see how well they measure up. With this more deductive style of thinking, you start with your idea and see how well it stands up to challenges from others.

How have your behaviors been perceived through the lens of your company culture? How are you perceived by various factions within your company culture? What are the implications for you and your leadership?