Latest Blog Posts

new growth
July 13, 2019 bstrathman
Stop Distractions By Going Back to Your Purpose

With all the distractions in today’s world, it’s easy for your focus to blur and boundaries around your time to erode. Devices, apps, and social media comprise the main technological distractions, with open offices and co-workers creating distractions as well. All told, it’s estimated that you are distracted from your work approximately 2 hours per day! Additionally, you can create your own distractions. You might want to be (overly) helpful to others and be seen as a team player, so before you know it, you go out of your way and spend time on activities that are not about what is important to you/your team. It is also easy to distract yourself from the things you don’t want to do or don’t feel confident about doing. Moreover, simply the day-to-day busy-ness of life and work can pull you away from the important things to what’s urgent.

Go Back to Purpose
To re-orient yourself, go back to purpose. It seems odd that something as general as “purpose” can create more targeted focus. However, the reason you become unfocused is you lose sight of where you’re headed and the reason for all of your activity. And that reason your doing the work you’re doing comes from a larger purpose. Your personal purpose, the company’s purpose, or the purpose of an initiative can put things into perspective and allow you to re-dedicate yourself to focusing on what matters. To that point, purpose is what you believe in. It’s “why” you do what you do. For example, at work, you might be leading a team to implement a piece of the company’s strategic plan. What’s the purpose of that plan – why is it important to the company and how does that “why” translate to the work done by your team?
Use Purpose to Re-Commit and Re-Focus Others
Simply re-stating the purpose is a great way to re-focus yourself and others. Even if your colleagues or direct reports disagree about the current work tasks, they will most likely agree on what the purpose is. Starting from this area of general agreement, you can then facilitate a meaningful discussion about what the most relevant daily and weekly activities should be. And this allows a re-alignment of focus. In general, go to the general ideals, like purpose, to re-align yourself and others when things get stuck or discombobulated.
Use Your Purpose to Focus Your Attention
Whether personal or work-related, check to see whether your time and energy is aligned to purpose. Look at how you spend your time over the course of a week (longer if you can). Can you see the connection between your purpose(s) and the activities you spend your time on and people you spend your time with? (Don’t expect that 100% of your time is tied to directly to purpose – you’re doing well if there’s a connection between a larger relevant purpose and at least 25% of your time.) If it’s not evident what is important to you after examining how you spend your time and energy, it’s time to go back to your purpose and rededicate yourself to behaviors and activities that reflect it and further it. The next time you feel your focus waning or the boundaries around your time getting fuzzy, prioritize your weekly focus by aligning it with your purpose. WANT TO USE THIS IN YOUR NEWSLETTER, BLOG OR WEBSITE? You can, as long as you include this information with it: Beth Strathman works with women in leadership who want to have more positive impact within their organizations, by gaining greater composure, focus, and influence with their teams. Learn more at: firebrandconsultingllc.com.

July 13, 2019 bstrathman
Forge a Common Purpose to Unite Factions

Pursuing real change in any system is a challenge. One of the main reasons for the challenge of change is the reality of factions within any group. Because each faction has its different perspectives and different and multiple purposes around any issue or challenge, it’s difficult to hold everyone together under one or even two common purposes. Even in organizations where all employees are (or should be) united under the entity’s purpose, each new initiative uncovers multiple purposes for the various factions or interests involved. For example, in my years as a HR Director, it was common for the Payroll department and the HR department to be at odds. This might seem strange because both groups have the purpose of creating a great workplace by ensuring employee fairness (in pay and work environment). However, each function comes from a different vantage point regarding those same employees. In carrying out the purpose of fairness to employees, Payroll often emphasizes consistent and accurate processes that designed with little flexibility. In contrast, HR’s purpose of ensuring fairness to employees often occurs during situations fraught with miscommunication and non-standard situations. For example, it was not uncommon to learn of an issue with an employee’s reported work hours after Payroll had finished processing pay for the period. HR sought to rectify the situation before (of even just after) the pay was sent to the bank. Payroll would be frustrated processing had already occurred. Even if there were processes in place to make adjustments due to errors, the adjustments usually occurred after payday. You see, Payroll typically had an additional purpose of creating a SYSTEM for numerical accuracy and fairness; HR’s additional purpose were often about FLEXIBILITY to address non-standard situations or miscommunication that occurs with people. Neither was correct or wrong. Each function came from a different perspective while pursuing a similar overall purpose. It illustrates why it’s important to forge a common purpose among factions – groups with different interests and perspectives. How to forge a common purpose with the different factions you work with in your organization:

  1. Clarify your own purpose(s). List up to 10 purposes that are important to you. (Purposes are your “why” for pursuing a course of action. They are deeply-held beliefs that inspire you.)
  2. If you don’t know, find out the “whys” for the other factions you’re working with. What beliefs and “whys” are driving them.
  3. Look for overlap of purposes among individuals/factions. Focus the overlap to reshape and reframe them, so others understand and resonate with them.
  4. Be prepared to let go of some your purposes – at least for now. Concentrate on common ones.
  5. Get “real” with your common purpose(s) by using them to create or modify a concrete plan with goals, objectives, milestones, and timelines.
Even in complex situations with many factions, you can forge common purpose and use that purpose to create a plan to move forward. WANT TO USE THIS IN YOUR NEWSLETTER, BLOG OR WEBSITE? You can, as long as you include this information with it: Beth Strathman works with women in leadership who want to have more positive impact within their organizations, by gaining greater composure, focus, and influence with their teams. Learn more at: firebrandconsultingllc.com.

employee engagement
management, role
June 18, 2019 bstrathman
What Story Do Others Tell About You?

Exerting more positive influence with others can take a lot of listening, especially with individuals and groups who appear to be at odds with you. You know your good intentions and probably see yourself in the best possible light. However, the story you tell yourself about yourself is not always the same narrative others tell about you. When I started a job as HR Director in a unionized workplace, I had no idea the amount of existing baggage that would be heaped on me by others who had been around awhile. Bad blood had existed between previous HR Directors and some employee groups. Simply by stepping into the role, some factions automatically assumed the worst from me. It seemed no matter what I did or didn't do, my actions and words were interpreted in the most negative light possible. Even though I didn't see myself at odds with these groups and even though we shared a common purpose, it took years before the defensiveness decreased enough to have productive interactions. Some groups had crafted a story about me that served their purposes, and I often unintentionally stepped right into their negative narrative because I wasn't fully aware that my behavior was so easily misinterpreted.

What's Their Story?
Maximizing your influence starts with identifying the various factions that have an interest in an issue or initiative. These are groups of stakeholders who band together based on common values, interests, and motivations around the issue. Next, imagine the story they tell about themselves and about you. How do they see themselves? Why do they care? What do they stand to lose in the situation if things don't go their way? How would they describe YOUR values, interests, and motivations in the particular situation? When you layout each faction's values, interests, and motivations, along with your own, you can start to see where you can create common ground and where you might need to bridge a divide with the right appeal.
How Does Your View of Yourself Play Into It?
For clarity with each faction, take a good look at yourself. Decide how you want to be seen with each faction. This can help you stay focused on the broader relationship you want to create as you work through a particular challenge. Next, identify your strengths. This helps you know what you can leverage to bring to discussions and the work. Also, be aware of how this group and its interests might trigger you into an emotionally reactive state. What insecurities or vulnerabilities might they hit on that will "tweak" you? When you prepare for what can set you off, you'll be better able to recognize it when it happens and prepare your reactions accordingly. With this information, the story other individuals or factions are telling about you emerges. If it’s not the story you want them to tell, start working to change the script. Use this information to exert the most positive influence possible by gaining credibility along the way and seeking a win-win result.   WANT TO USE THIS IN YOUR NEWSLETTER, BLOG OR WEBSITE? You can, as long as you include this information with it: Beth Strathman works with women in leadership who want to have more positive impact within their organizations, by gaining greater composure, focus, and influence with their teams. Learn more at: firebrandconsultingllc.com.

anxiety types
June 17, 2019 bstrathman
Is Your Influence Recognized and Rewarded in Your Company Culture?

Which leadership behaviors are reinforced in your company? In particular, does your company culture recognize and reward behaviors you would describe as more "masculine" or those you would describe as more "feminine"? And maybe it's a balanced blend of both.

Male and Female Brains
To set the stage, not all women exhibit 100 % feminine thinking, speech, or behavior. Not all men, have completely male mannerisms, behaviors, or thought and speech patterns. Each of us is our own unique combination of masculine and feminine traits. However, current brain research shows that most women tend to have more female brains, while men tend to have more male brains. Brain structure and functioning is also influence by gender-related hormones of estrogen, progesterone, testosterone, oxytocin, etc. And because of that most women show a propensity for more "feminine" ways of operating, and most men exhibit more "masculine" modus operandi. The culture in which you were raised adds a layer of gender-based expectations. This makes it interesting to look at the kinds of behaviors your organization tends to reinforce. If you're a woman in the workplace you know this ground quite well. Even though most workplaces today are roughly 50/50, male/female, most corporate cultures in the US are still very male-oriented. Thus, it is commonplace that your thinking, speaking, and other behaviors are misinterpreted by the corporate culture and the men around you. Because of this, the way women interact within their companies is interpreted and explained away through a male lens. In fact, more and more research shows unconscious bias in companies adversely affects, not only people of color, but also women, especially when it comes to promoting individuals into leadership positions. For example, the leadership model has been shifting over the past couple of decades from using mostly hierarchical authority towards more egalitarian influence. This seems great for most women because the female brain tends to seek out complex and robust relationships. Most women want to create good relationships in the workplace. Once they foster relationships, they also work to maintain those relationships and keep them intact. On the other hand, the male brain is wired to prove prowess and strength. So, so men tend to be more aggressive and competitive, looking for ways that they can prove themselves.
Relationships Versus Competition
Apply this to one area of being successful in most companies: showing your success by stating your accomplishments. This often comes up in performance reviews. Because women generally seek to maintain relationships, they will tend not to brag about their accomplishments for a couple of reasons. First, if you're a woman, you don't want to appear as though you're better than other people because you're trying to relate to others without positioning yourself as "better". Second, you realize that other people contributed to your success. Third, if you have to brag about what you accomplished, it diminishes any recognition you received for your feat. Conversely, men aren't defining themselves primarily by their bonding and relationship skills. Rather, if you're a man, you compete to the best most accomplished or best performer. That's why most men don't have a problem bragging about their accomplishments. In fact, it's important that they call attention to their abilities. Consequently, men generally can more easily talk about their wins.
Collaboration and Influence
Another area where your influence and might be missed is through collaboration. Masculine versus feminine notions of "collaboration" can look different. Women will ask others to participate in projects or decisions. As a woman, you may hold off landing on an answer to a challenge and gather a lot of input from others up front. Not only do you value the connection with the people, but you might be looking for a lot of different perspectives or ideas that about the challenge. This inductive thinking is about gathering more ideas for a better solution. In contrast, male collaboration comes from a competitive competence angle. If you're a man, collaborating with others is a way to test out your ideas and see how well they measure up. With this more deductive style of thinking, you start with your idea and see how well it stands up to challenges from others. How have your behaviors been perceived through the lens of your company culture? How are you perceived by various factions within your company culture? What are the implications for you and your leadership? WANT TO USE THIS IN YOUR NEWSLETTER, BLOG OR WEBSITE? You can, as long as you include this information with it: Beth Strathman works with women in leadership who want to have more positive impact within their organizations, by gaining greater composure, focus, and influence with their teams. Learn more at: firebrandconsultingllc.com. Follow Beth: YouTube: Firebrand Consulting LLC LinkedIn: /company/firebrand-consulting-llc or /in/bethstrathman Facebook: /firebrandleadershipconsulting

May 15, 2019 bstrathman
How to Know If You Are an Appeaser

An Appeaser is the opposite of the Micromanager I wrote about previously in How to Know If Your Are a Micromanager. True micromanagers get a bad rap and deservedly so. However, if you're an Appeaser, your leadership style is just as ineffective and can cause low team morale.

The Appeaser's Narrative
If you’re an Appeaser, you seek “peace” and stability over achieving desired results in a timely manner. Consequently, you often keep your "head in the sand". The story you tell yourself is that it’s your job to make sure everyone gets along. Also, you don’t go looking for trouble. You like to believe that if you don’t see problems, they don’t exist. Thus, you stay out of things as much as possible and allow your team to monitor themselves. No news is good news, so if you don’t hear anything negative, you assume your team knows what to do and will get things done. Accordingly, you don’t check in or follow up on their progress.
Appeaser Behaviors
Appeaser will often:
  • Allow team members to operate on their own assumptions about their roles and responsibilities to remain under the belief that things are all right.
  • Rely almost completely on team’s ability to self-organize while setting few if any parameters.
  • Disregard being explicit about purpose, objectives, values, norms, or system parameters.
  • Avoid following up on progress for fear of walking into problems you don’t want to face.
  • Avoid conflict to avert negative reactions from others.
  • Resolve individual complaints to give the complainant what they want for the sake of peace in the moment, without considering implications of the decision to the team or larger group.
Results of Appeasement
As an Appeaser, other may see you as warm and kind; however, you may create more disruption than you think as you pursue your idea of peace because . . . .
  • Work is stymied and the team is less effective than it could be.
  • Team members are often stuck in “limbo” waiting for things to move forward before they can take their work to the next level.
  • Team members are put in the awkward spot of explaining to those outside the team why things aren’t moving forward or why issues aren’t addressed.
  • You undermine group cohesion by granting too many individual exceptions to standard policy and procedure.
Shifting from Appeaser to Leader
If you see yourself as an Appeaser, you can shift to a more balanced leadership approach by seeing yourself more like a Steward of the work. When you do this, you learn to place the work at the center of every decision you make instead of having “peace”. You will find yourself facilitating discussions to get everyone on the same page regarding purpose and norms. You’ll put conditions in place that allow for robust discussions to hash out topics that might have been too unnerving for you previously. In short, you will move from Appeaser to Leader.   WANT TO USE THIS IN YOUR NEWSLETTER, BLOG OR WEBSITE? You can, as long as you include this information with it: Beth Strathman works with women in leadership who want to have more positive impact within their organizations, by gaining greater composure, focus, and influence with their teams. Learn more at: firebrandconsultingllc.com.

head in the sand; appease
workplace boundaries, appease
April 10, 2019 bstrathman
Better Workplace Boundaries: Saying “No” Strategically

You might be feeling overworked or overwhelmed because there doesn’t seem to be enough time for you to do what you want and must do. So many people want you to weigh in or work on something. So many tasks need to be accomplished now! You might feel torn in so many directions, or feel you’re not moving forward with the important or critical work. It’s hard to hear, but chances are it’s mostly your own fault. If this sounds like your experience, it’s very possible you established boundaries that serve everyone else instead of you. Consequently, your boundaries aren’t working for sanity or productivity (although they might be serving your ego identity and that will be another blog post for the future). Why would you put yourself in the position of being pulled in too many directions for your own good? As a woman, there are biological and cultural forces that might be contributing.

Female Biology and Cultural Attitudes Encourage Women to Foster Relationships
Biologically, research using brain scans shows that female brain structure and function put a premium on bonding with others and building relationships. Additionally, the female hormone estrogen and the hormone oxytocin (usually higher in females), promote bonding with others. Moreover, many cultural norms expect women to be “warm”, accommodating, and passive. While there’s nothing wrong with showing warmth, putting others first, and not always getting your own way, it’s not always required or even healthy for you to put your needs, wants, and priorities last. When your own attention and priorities slip to the bottom of the list on a regular basis, you’ll feel negative emotions, such as taken for granted, underappreciated, or overwhelmed. You can avoid these feelings by enforcing healthy boundaries that serve to honor your priorities while allowing you to be a team player who appropriately pitches in to assist others. In order to do this, you’ll want to consciously and strategically choose when to say “no” to protect your own time, attention, and energy and when to work on others’ priorities for the good of your team or company. If your plate is already full, here are some guidelines for when, to whom, and how to say “no”:
Who’s Asking?
Consider your experience and position. The more senior you are, the more leeway you have to “say no” to others with less experience or seniority, unless it will be good for your career in the company; gives you desired/important job skills; or will be personally gratifying. As a general rule, you will honor requests from your boss or other senior leader. If that feeling of overwhelm creeps in, work with your boss to ensure you both agree how you will re-prioritize your other projects and tasks as necessary.
When Saying “No” Is Warranted.
Consider declining a request for your time, attention, and energy when the request does not come from your boss and when at least one of the following is true:
  • The work does not align or correspond with your current personal and work priorities.
  • You can’t accept the request without your other work priorities suffering;
  • The requested work does not offer you a significant opportunity for learning or career development; or
Another way to look at it is consider saying “yes” if the requested work fits in with your current priorities; you can take it on without putting your own work on hold; or the requested work is a great opportunity to learn or meet other people that will be great for your current position or your career trajectory in general.
How to Say “No” Without Appearing Uncaring or Selfish.
In general, it’s best to say “no” as little as possible and in line with your current time commitments and career aspirations. One suggestion is to indicate you’ll accept if certain conditions can be met. For example, you could say, “YES, I am happy to be a part of that project IF it will only take about an hour of my time each week.” Other ways to say “no” include:
  • Indicate that the relationship is important by being gracious when “saying no”.
  • Take time to consider the request before declining. A fast, abrupt “no” can leave the other person believing you didn’t even listen to what they asked.
  • Be clear that you are saying “no”. Too much sugar-coating or hemming and hawing will bury your “no” and lead to misunderstandings. Show respect by declining requests in person if possible.
  • Don’t refuse a request just because it’s outside your comfort zone. Say “yes” if it won’t take away from your current focus and/or is related to your work priorities, learning, or career development.
You probably say “yes” to many requests to look like a team player when you really don’t need to. It’s okay to decline a request. However, when you do say “no”, it won’t always be easy. Keep in mind you are going against your biology and family or cultural norms. So, be smart about how you decline a request. Others will respect knowing where your boundaries are, and you’ll teach them over time when to ask. WANT TO USE THIS  IN YOUR NEWSLETTER, BLOG OR WEBSITE? You can, as long as you include this information with it: Beth Strathman works with women in leadership who want to have more positive impact within their organizations, by gaining greater composure, focus, and influence with their teams. Learn more at: firebrandconsultingllc.com.