decision, choice

What the Best Teams Do to Optimize Their Decision Making

Making decisions for yourself difficult. For teams, multiply the difficulty of decision-making even more! Not only do decision-making biases and pitfalls abound, but chances decrease of reaching a solid decision  when the process used is found lacking. There are, however, some aspects of decision-making that will lead to better decisions if you include them in your process. Consider making your decision-making more conscious, intentional, and systemic by taking into account these decision-making factors to make better team decisions:

Team Identity & Aspirations

What in the world does “team identity” have to do with decision-making? Well, it turns out, a lot. How your team sees itself is the foundation of a good decision.

A solid decision ultimately is based upon your team’s purpose, vision, values, and goals. A good decision reflects why your team exists (purpose), how they envision themselves being successful (vision), and how the decision reflects core team values.

Additionally, your team must be clear about what they are trying to achieve with the decision they will make. That is, how will the decision further current team goals or more general aspirations? When all is said and done, a good final decision will meet the needs of team stakeholders, inside and outside the organization.

Decision Implications

Not every decision is life and death. However, the decisions your team makes are probably important; otherwise, you wouldn’t be spending team time on them. So, to help the team gauge the level of importance, consider the potential cost of making the wrong decision. As a team, estimate how much time, money, energy, etc. is hanging in the balance to put the decision in perspective, including the potential costs in terms of time, money, and energy.

Criteria for Viable Options

How will your team know which decision is best? It’s key to create decision criteria. Key criteria are those attributes that enable the team to discern options that are “better” or more desirable and feasible than others.

To begin your attributes list, start with the components of team identity & aspiration and the implications of making the right or wrong decision above. For example, the “decision has to further our overall goal of X; serve stakeholder A, B, C; not jeopardize our relationship with stakeholder D; and allow us to meet our deadline of May 31st.” From these basic building blocks. The team can suggest or brainstorm additional criteria as necessary throughout the decision-making process as new information comes to light.

External Data & Its Interpretation

Another consideration is the use of additional data to aid in making a decision. Indeed, gathering and interpreting qualitative and quantitative data is where much decision-making time is usually spent.

Default decision

Before your team formally starts collecting statistics and opinions, take the small but important step of taking a straw poll to see what the team would do if they had to make the decision without further input. Why?

The “default decision” is like a starting point that the team can use to determine additional data it wants or needs to convince team members that its seemingly obvious “default” option is appropriate or not. “Based on what we know today and our preliminary criteria, we’d decide to do X. What added information might allow us to see if that option holds up?”

Additional data

With the default option in mind, the team can use common sense, analysis, and curiosity to decide on, collect and use additional data to test their initial “default” option. Also, after reflecting on the additional data desired to make the decision, your team may have a better sense of additional key criteria to consider when making the decision.

Using the additional data and the team’s criteria for a good decision, it can generate and evaluate options that warrant further consideration before making the final decision.

Confidence in the Decision

Once the team has settled on its decision, it’s wise to do a final gut check regarding the team’s level of confidence in the final decision. If the team indicates low confidence in the final decision, the team can determine what it needs to do to increase its confidence to an acceptable level.

Good decision-making can have a large impact on team performance. Decisions don’t happen on their own. The best teams make better decisions because they intentionally consider their team purpose, aspirations, implications, data, criteria, and confidence in the final decision.

WANT TO USE THIS IN YOUR NEWSLETTER, BLOG OR WEBSITE? You can, as long as you include this information with it: Beth Strathman works with executives and senior leaders to create team environments that optimize ownership, accountability, learning, and results. Learn more at