Top Mistakes When Aligning Strategy and People

A recent survey found that one of the top frustrations of CEOs is aligning strategy and people. This was interesting to me because of the amount of research and experience available to companies about strategy, change management, employee engagement, etc. Moreover, aren’t companies meant to move an idea or strategy from the abstract to concrete reality by way of their employees?

I was curious to see what made aligning strategy and people so difficult even today. To find out, I interviewed some colleagues in Human Resources, and here are the top three challenges that emerged from our conversations:

1. Top leadership was removed from the day-to-day realities of the business.

A common impediment cited when aligning strategy and people was that senior and executive management remained separated from the reality of frontline employees during both the planning and implementation stages of initiatives. That is, top leaders often built a strategy and an implementation plan on untested assumptions and inadequate information (which caused initiatives to fall short or fizzle), mostly because they did not get vital information from employees who did the work. This, of course, lead to allocating misguided or inadequate resources and setting inadequate or unrealistic goals and milestones.

Also, by remaining removed from what was happening near the point of customer contact, employees didn’t see the strategy or tactics as realistic, which in turn made senior management lose credibility. Further, by remaining distant from the frontline realities, top leadership didn’t act as role models for everyone else. Instead, they seemed to take a “do what we say, not as we do” attitude by imposing their perspectives and plans on employees as they directed the work from afar. Thus, employees viewed senior leadership as avoiding accountability and passing the buck, which led to employee resentment that undermined employee engagement and, ultimately, the initiative itself.

2. The organization fails to intentionally prioritize and align strategy, vision, goals, and daily work

Another challenge that came up was a lack of shared understanding of how to translate strategy and goals into actionable tasks and behaviors that would make the desired difference. Often, top leaders assume that once goals were communicated to each respective area of the company, the people would automatically know what to do to get the desired results. Each successive layer of leadership throughout the organization provided little guidance throughout the organization about how employees needed to adjust and redirect their focus, energy, and targets. Further, many companies failed to prioritize how and where to deploy resources at various stages throughout implementation. This created confusion around the cadence and priority of work among departments, divisions and teams.

Instead, when implementation began, it became painfully clear to those performing the work where different areas of the organization stepped on each other’s toes, were working at cross-purposes, or were pursuing uncoordinated outcomes. The end results were internal conflict around competing interests between departments and divisions, confused communication, and even resentment between areas.

3. The organization lacks shared values and behavior norms.

Another reason that for the conundrum of aligning strategy and people was that the organization had not intentionally identified, defined, and prioritize its values. This meant there were few if any norms for how people were expected to work together. Without shared values and norms, each company area and each individual substituted their own values or their own interpretations of company values as they performed their work, made decisions, and interacted with each other. For example, one department valued creating profits for shareholders over everything else, even though that was not a primary goal of the initiative. This caused confusion and resentment as the one department worked at cross purposes with other departments. In other words, without shared values and norms, misinterpretations and miscommunication occurred frequently, leading to mistrust between different areas of the organization.

To conclude, in the 21st century, CEOs still struggle with aligning strategy and people, which goes to the heart of what leadership is all about. To do it better, most in leadership positions need to focus on what others in the organization need from them. First, senior leaders and executives to engage with employees at all levels of the organization to inform the strategy and implementation and remain engaged as role models throughout. Next, senior leadership must intentionally and clearly translate the strategy into current priorities and monitor and adjust those priorities throughout the initiative being mindful of and helping to resolve competing interests along the way. Finally, top leadership must foster an intentional, common culture that defines and reinforces a common language and common value-based behaviors to enhance collaboration.

WANT TO USE THIS IN YOUR NEWSLETTER, BLOG OR WEBSITE? You can, as long as you include this information with it: Beth Strathman works with executives and senior leaders to create team environments that optimize ownership, accountability, learning, and results. Learn more at bethstrathman.com.

individual, team, team identity, team purpose

5 Ways to Transform a Group of Individuals into a Team

In the U.S., most people are taught from an early age to be individually competent and independent. It’s no wonder that most of your employees have some difficulty in knowing how to work effectively within a team. Here are five things you can do to forge a collective sense of “team”:

1. Create Routines That Signal Start of Team Space

Being part of a team is like being a partner in a marriage — both require individuals to give up some of their individual desires and aspirations in service to the group. (Read a previous post I wrote about the ego “sacrifice” required here.) As a team leader, you can reinforce this notion with routines that are designed to signal that the group is entering “team” mode and to put their individual goals to the side.

Examples of these routines are:

At the beginning of team meetings, consider starting with a few seconds of silence to allow everyone to bring their focus into the meeting.
Use a team “check-in” to allow each individual to engage with the rest of the team from the start.
During an initial team or project launch, ask each individual to share what baggage they intend to leave behind (past quarrels or resentments, habits, tendencies, etc.) that won’t serve the team purpose and stakeholders.

In short, you can build small habits into team processes to reinforce the notion that everyone is moving into team mode where the team and its work is the focus instead of furthering individual agendas.

2. Frequently Revisit Team Purpose

To maintain the focus on the collective team endeavor, always remind your team of its purpose. Reminding the team why your team exists is a fundamental way to establish and re-establish team focus. Everything team members do — from the behaviors needed to achieve team success, to the goals and objectives they strive to achieve, to the processes they create for high quality output, should all come from to the team’s purpose. This is also true for each decision made and the roles and responsibilities assigned. In short, team purpose informs everything your team does. Team purpose reminds your team that their collective endeavor is not about them as individuals as much as it is about the team as a whole and the benefit it provides to others.

3. Keep Stakeholders at the Center of the Team’s Work

It’s easy for team members to get overly focused on their individual agendas and responsibilities. Yet, your team’s success is ultimately measured by how well its collective work provides beneficial value for stakeholders. In fact, stakeholders and their needs are the reason for your team’s purpose, which in turn drives your team’s work. (Read a previous article on how to take yourself out of the center.)

To keep your team’s focus on stakeholders, connect with them from time to time. Staying in touch allows your team to discover how well your team is providing valuable benefit to them and whether the relationship is good. When your team sees its stakeholders as central to team operations, you prioritize the collective team endeavor of serving stakeholders over individual team member interests.

4. Make Vulnerability and Fallibility Okay

One of the big reasons individual team members can be overly focused on themselves is that they want to appear capable. Yet, each human on your team has flaws. To mask those flaws, individuals often balk at admitting they sometimes lack skills or that they make mistakes. That’s why it’s important that you as team leader show that it’s okay to admit you aren’t all knowing, may lack some ability, and will own up to mistakes in the spirit of learning. Additionally, your team might consider creating norms around these concepts.

Acknowledging human frailties permits team members to accept each other as individuals. It also can focus them on learning together as a team rather than protecting their individual egos.

5. Create Team Accountability for Individual Team Member Development

As suggested by Keith Ferrazzi, you can forge a deeper focus on the team by creating a Team Relationship Action Plan. The key to such a plan is to ensure each individual team member identifies their own areas for growth. Then, they ask for what they need from other team members to make gains in those areas. This creates mutual accountability between each individual and whole team for individual development that furthers the team purpose and goals.

To conclude, individual talent and creativity are necessary contributions to team success. However, successful teams are able to create a singular team focus to serve their stakeholders. Don’t rely on this happening naturally; consider trying some of these ideas to routinely reinforce what it means to be a team.

WANT TO USE THIS IN YOUR NEWSLETTER, BLOG OR WEBSITE? You can, as long as you include this information with it: Beth Strathman works with executives and senior leaders to create team environments that optimize ownership, accountability, learning, and results. Learn more at bethstrathman.com.

Why You Should Prize Failure

Failure happens when a desired or expected outcome doesn’t materialize. It can happen whether or not there was something you could have done about it, too. Whether the mistake is a small glitch or a major flop, failure often weighs heavily on you personally because you’ve been conditioned that, without exception, “failure is not an option”.

This is a lot to overcome. In most people’s experience, nothing is perfect; you and the people around you are flawed, and the world is constantly changing. Thus, you’re not always going to get things right on with mistakes, foibles, and failure and re-frame them as ”learning”:

1. Failure points to weaknesses in behavior, skill, processes, your overall system, or level of support provided.

Use an error to examine a weakness in how you are performing the work. People involved may need to build technical or interpersonal skills. The steps designed to produce the work output may be inadequate. Also, you might need to increase follow ups or check ins during a process to increase the ability to get and give needed guidance.

2. Failure provides you new information and data about what does and doesn’t work.

Mistakes help you home in on what will ultimately work well, especially when you are in uncharted territory. Repeated, incremental failures can help you fine tune toward success.

“Mistakes are the portals of discovery.” – James Joyce

3. Failure can highlight false assumptions.

Consumers didn’t embrace the Ford Edsel in the late 1950s in part because the company mistakenly assumed consumers wanted big cars when they wanted smaller, more economical ones. The maker of Coke incorrectly assumed that it would convert Pepsi drinkers if it made its product taste more like its rival. While it’s too bad that these companies went all the way to market with ill-conceived products, they did learn that their thinking was flawed at a fundamental level.

4. Failure can create curiosity that leads to inquiry and more engagement.

With an eye towards learning, you can use failure to focus your team on the work. To do this you must avoid blaming and shaming individuals, which can drive a wedge in the middle of your team. Instead, focusing on what happened can bring your team together to solve problems. Additionally, your team can go one step further to share what they learned with others in your organization.

Perfection is not the goal. Nothing and no one will ever be 100% error free. Rather, view the performance of work as a creative process that can teach you a lot through the errors, mishaps, and failures that occur along the way. Be grateful you have opportunities to discover what and how you can improve the next time.

WANT TO USE THIS IN YOUR NEWSLETTER OR BLOG? You can, as long as you include this information with it: Beth Strathman works with executives and senior leaders to create team environments that optimize ownership, accountability, learning, and results. Learn more at bethstrathman.com.

Sacrifice for the Team

Mythologist Michael Meade wrote, “All meaningful change requires a genuine surrender. Yet, to surrender does not simply mean to give up; more to give up one’s usual self and allow something other to enter and redeem the lesser sense of self.” Your employees do this every day as they surrender or “sacrifice” at least some of their individual expression and preferences in service to the team. It is a profound things we ask of people but don’t realize what we’re asking until we encounter some of the issues that arise with teams.

The word “sacrifice” means to surrender something as an offering to something greater. It comes from ancient words that mean “to make holy”. In turn, the word “holy” comes from words meaning to make whole.

The Sacrifice of Individual Identity

When you form a team, you ask individual team members to bring an individual contribution to a unique collective group. That is, you ask each individual to contribute in a way that will transform a collection of individuals into something qualitatively “more” – a team. Like a well-composed piece of music, visual art, or dance, the individual parts (people) by themselves have their own qualities and aims. However, when assembled in a deliberate way, that collection of individual “parts” transforms into an entirely different, cohesive whole. They form a cohesive composition that becomes more than the sum of its individual parts.

While not usually stated explicitly, when you ask individuals to join a team, you are asking them to surrender personal focus and concerns in favor of the team’s collective interests in serving stakeholders. Thus, working on a successful team asks team members to let go of or sacrifice parts of their egos in service of the cohesive whole of the team and to contribute their time, talent, and energy as offerings in service of the team’s stakeholders.

Personal Development from Sacrifice

In doing so, individual team members can evolve to become (more) whole themselves. On an individual level, team members can develop new capabilities. Also, they can let go of old ways of being to become better people. For example, you might expect team members to sacrifice or give up any or all of the following:

Insistence on having things done their way;
Personal dislike of others they interact with;
Making the team’s work about themselves and their personal contribution to the work; or
Judging and blaming others to avoid responsibility for mistakes and failures.

On a team level, the group then offers up its collective work product to serve the team’s stakeholders.

Forming a cohesive team is no small feat. You can appreciate why forming a cohesive, purpose-driven, high-performing, stakeholder-centered team eludes most. It takes skill and care to forge a group of individuals into a cohesive team. Maybe it’s time to appreciate what you ask and to acknowledge the sacrifice.

Is Your Influence Recognized and Rewarded in Your Company Culture?

Which leadership behaviors are reinforced in your company? In particular, does your company culture recognize and reward behaviors you would describe as more “masculine” or those you would describe as more “feminine”? And maybe it’s a balanced blend of both.

Male and Female Brains

To set the stage, not all women exhibit 100 % feminine thinking, speech, or behavior. Not all men, have completely male mannerisms, behaviors, or thought and speech patterns. Each of us is our own unique combination of masculine and feminine traits. However, current brain research shows that most women tend to have more female brains, while men tend to have more male brains. Brain structure and functioning is also influence by gender-related hormones of estrogen, progesterone, testosterone, oxytocin, etc. And because of that most women show a propensity for more “feminine” ways of operating, and most men exhibit more “masculine” modus operandi. The culture in which you were raised adds a layer of gender-based expectations.

This makes it interesting to look at the kinds of behaviors your organization tends to reinforce. If you’re a woman in the workplace you know this ground quite well. Even though most workplaces today are roughly 50/50, male/female, most corporate cultures in the US are still very male-oriented. Thus, it is commonplace that your thinking, speaking, and other behaviors are misinterpreted by the corporate culture and the men around you. Because of this, the way women interact within their companies is interpreted and explained away through a male lens. In fact, more and more research shows unconscious bias in companies adversely affects, not only people of color, but also women, especially when it comes to promoting individuals into leadership positions.

For example, the leadership model has been shifting over the past couple of decades from using mostly hierarchical authority towards more egalitarian influence. This seems great for most women because the female brain tends to seek out complex and robust relationships. Most women want to create good relationships in the workplace. Once they foster relationships, they also work to maintain those relationships and keep them intact. On the other hand, the male brain is wired to prove prowess and strength. So, so men tend to be more aggressive and competitive, looking for ways that they can prove themselves.

Relationships Versus Competition

Apply this to one area of being successful in most companies: showing your success by stating your accomplishments. This often comes up in performance reviews. Because women generally seek to maintain relationships, they will tend not to brag about their accomplishments for a couple of reasons. First, if you’re a woman, you don’t want to appear as though you’re better than other people because you’re trying to relate to others without positioning yourself as “better”. Second, you realize that other people contributed to your success. Third, if you have to brag about what you accomplished, it diminishes any recognition you received for your feat.

Conversely, men aren’t defining themselves primarily by their bonding and relationship skills. Rather, if you’re a man, you compete to the best most accomplished or best performer. That’s why most men don’t have a problem bragging about their accomplishments. In fact, it’s important that they call attention to their abilities. Consequently, men generally can more easily talk about their wins.

Collaboration and Influence

Another area where your influence and might be missed is through collaboration. Masculine versus feminine notions of “collaboration” can look different. Women will ask others to participate in projects or decisions. As a woman, you may hold off landing on an answer to a challenge and gather a lot of input from others up front. Not only do you value the connection with the people, but you might be looking for a lot of different perspectives or ideas that about the challenge. This inductive thinking is about gathering more ideas for a better solution. In contrast, male collaboration comes from a competitive competence angle. If you’re a man, collaborating with others is a way to test out your ideas and see how well they measure up. With this more deductive style of thinking, you start with your idea and see how well it stands up to challenges from others.

How have your behaviors been perceived through the lens of your company culture? How are you perceived by various factions within your company culture? What are the implications for you and your leadership?

WANT TO USE THIS IN YOUR NEWSLETTER, BLOG OR WEBSITE? You can, as long as you include this information with it: Beth Strathman works with women in leadership who want to have more positive impact within their organizations, by gaining greater composure, focus, and influence with their teams. Learn more at: bethstrathman.com.

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Do You “Run Toward the Roar”?

roar, face fears When was the last time you got out of your “comfort zone”? Here’s a story, from storyteller Michael Meade, about the fact that seeking safety might be costing you something:

On the ancient savannas life pours forth in the form of teeming, feeding herds. Nearby, lions wait in anticipation of the hunt. They send the oldest and weakest member of the pride away from the hunting pack.

Having lost most of its teeth, ITS ROAR IS FAR GREATER THAN ITS ABILITY TO BITE.
The old one goes off and settles in the grass across from where the hungry lions wait.

As the herds enter the area between the hunting pack and the old lion, the old lion begins to roar mightily. Upon hearing the fearful roar most of the herd turn and flee from the source of the fear.

They run wildly in the opposite direction. Of course, they run right to where the strongest lions of the group wait in the tall grass for dinner to arrive.

“RUN TOWARDS THE ROAR,” the old people used to tell the young ones.

When faced with great danger run towards the roaring, for there you will find some safety and a way through.

Sometimes the greatest safety comes from going to where the fear seems to originate. Amidst the roaring of the threatened and troubled world, surprising ways to begin it all again may wait to be found.

Michael Meade, Excerpted from his book, The World Behind the World

What you can take away from this story:

1. Running towards what appears “safe” can be deceiving and lead to its own kind of trouble.

2. Run towards what scares you.

Look for those situations and circumstances that scare the crap out of you. You will never know your true talents and gifts if you don’t face what you fear to test yourself.

3. Things almost always seem worse in your head than they turn out to be.

Once you identify those fears, move beyond your comfort zone to face them. What you originally feared could end up being an elderly, toothless lion that can’t hurt you and is only a distraction.

4. By facing your fears, you find out what you can truly do and what’s possible.

And with each successive time you venture out toward a “scary” adventure, you’ll find that you are safe and capable. At the worst, you might fail but you’ll find out where you stand and what you have to learn. Then, at least you can figure out a way through to what you want.

And in all likelihood, you’ll live to venture out another day.

Which current “roar” are you avoiding? How might you test it to see if it really has teeth?

WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER, BLOG OR WEBSITE? You can, as long as you include this information with it: Beth Strathman works with leaders who want to confidently become the leaders they are meant to be while maximizing the “people side” of business. Learn more at: bethstrathman.com.

If You’re Not Weird, You’re Not Doing It Right

In today’s world, few people embrace being known for being “weird”. Originally, however, being weird simply meant you were uniquely yourself.

Our modern word, “weird”, has its roots in Norse language and mythology and evolved into the Old English word, “wyrd”, referring to what one would grow into or become. In the ancient world, the Norse told the story of the mythological Norns (akin to the 3 Fates from Ancient Greece). The Norns determined each human’s fate and destiny at birth, so each person had their own fate or wyrd – the qualities, characteristics, perspective, and conditions of life that made them unique. (See my previous posts on “fate” and “destiny”.)

A related idea to your wyrd is your “genius”. Originally, the Latin word “genius”, referred to your guardian spirit. The Greeks and Romans believed each person had such a “spirit” or energy inside that provided an inner guidance that would encourage you to express your unique genius — with a fate or wyrd like no other.

This timeless perspective teaches that you are meant to be uniquely yourself and only you really know who that is. However, in modern times, it’s tough to listen to and give credence to your inner wyrd and genius. With well-meaning friends and families and a modern culture that continually telegraphs all the ways you should be or ought to be, it can be a lonely job connecting and listening to your inner wyrd and genius. But to feel that sense of fulfillment that most people seek, make it your main job to connect with what’s inside you — that inner wyrd-ness — that makes you more of who you really are. For, there is also the idea, that if you don’t express the uniqueness that only you can add to the world, you will never become truly yourself. And ultimately, the world will be deprived of your wyrd genius.

So, as you set out to be the best and most authentic leader you can be, it’s a good thing to improve your basic leadership skills. But at the center of it all, you can only become the leader you’re meant to be, when you bring your unique genius and your wyrd-ness to the forefront. I say, “Go forth and be weird!”

Firebrand Consulting

Leadership & Executive Coaching | Systemic Team Coaching