Top Mistakes When Aligning Strategy and People

A recent survey found that one of the top frustrations of CEOs is aligning strategy and people. This was interesting to me because of the amount of research and experience available to companies about strategy, change management, employee engagement, etc. Moreover, aren’t companies meant to move an idea or strategy from the abstract to concrete reality by way of their employees?

I was curious to see what made aligning strategy and people so difficult even today. To find out, I interviewed some colleagues in Human Resources, and here are the top three challenges that emerged from our conversations:

1. Top leadership was removed from the day-to-day realities of the business.

A common impediment cited when aligning strategy and people was that senior and executive management remained separated from the reality of frontline employees during both the planning and implementation stages of initiatives. That is, top leaders often built a strategy and an implementation plan on untested assumptions and inadequate information (which caused initiatives to fall short or fizzle), mostly because they did not get vital information from employees who did the work. This, of course, lead to allocating misguided or inadequate resources and setting inadequate or unrealistic goals and milestones.

Also, by remaining removed from what was happening near the point of customer contact, employees didn’t see the strategy or tactics as realistic, which in turn made senior management lose credibility. Further, by remaining distant from the frontline realities, top leadership didn’t act as role models for everyone else. Instead, they seemed to take a “do what we say, not as we do” attitude by imposing their perspectives and plans on employees as they directed the work from afar. Thus, employees viewed senior leadership as avoiding accountability and passing the buck, which led to employee resentment that undermined employee engagement and, ultimately, the initiative itself.

2. The organization fails to intentionally prioritize and align strategy, vision, goals, and daily work

Another challenge that came up was a lack of shared understanding of how to translate strategy and goals into actionable tasks and behaviors that would make the desired difference. Often, top leaders assume that once goals were communicated to each respective area of the company, the people would automatically know what to do to get the desired results. Each successive layer of leadership throughout the organization provided little guidance throughout the organization about how employees needed to adjust and redirect their focus, energy, and targets. Further, many companies failed to prioritize how and where to deploy resources at various stages throughout implementation. This created confusion around the cadence and priority of work among departments, divisions and teams.

Instead, when implementation began, it became painfully clear to those performing the work where different areas of the organization stepped on each other’s toes, were working at cross-purposes, or were pursuing uncoordinated outcomes. The end results were internal conflict around competing interests between departments and divisions, confused communication, and even resentment between areas.

3. The organization lacks shared values and behavior norms.

Another reason that for the conundrum of aligning strategy and people was that the organization had not intentionally identified, defined, and prioritize its values. This meant there were few if any norms for how people were expected to work together. Without shared values and norms, each company area and each individual substituted their own values or their own interpretations of company values as they performed their work, made decisions, and interacted with each other. For example, one department valued creating profits for shareholders over everything else, even though that was not a primary goal of the initiative. This caused confusion and resentment as the one department worked at cross purposes with other departments. In other words, without shared values and norms, misinterpretations and miscommunication occurred frequently, leading to mistrust between different areas of the organization.

To conclude, in the 21st century, CEOs still struggle with aligning strategy and people, which goes to the heart of what leadership is all about. To do it better, most in leadership positions need to focus on what others in the organization need from them. First, senior leaders and executives to engage with employees at all levels of the organization to inform the strategy and implementation and remain engaged as role models throughout. Next, senior leadership must intentionally and clearly translate the strategy into current priorities and monitor and adjust those priorities throughout the initiative being mindful of and helping to resolve competing interests along the way. Finally, top leadership must foster an intentional, common culture that defines and reinforces a common language and common value-based behaviors to enhance collaboration.

WANT TO USE THIS IN YOUR NEWSLETTER, BLOG OR WEBSITE? You can, as long as you include this information with it: Beth Strathman works with executives and senior leaders to create team environments that optimize ownership, accountability, learning, and results. Learn more at bethstrathman.com.

individual, team, team identity, team purpose

5 Ways to Transform a Group of Individuals into a Team

In the U.S., most people are taught from an early age to be individually competent and independent. It’s no wonder that most of your employees have some difficulty in knowing how to work effectively within a team. Here are five things you can do to forge a collective sense of “team”:

1. Create Routines That Signal Start of Team Space

Being part of a team is like being a partner in a marriage — both require individuals to give up some of their individual desires and aspirations in service to the group. (Read a previous post I wrote about the ego “sacrifice” required here.) As a team leader, you can reinforce this notion with routines that are designed to signal that the group is entering “team” mode and to put their individual goals to the side.

Examples of these routines are:

At the beginning of team meetings, consider starting with a few seconds of silence to allow everyone to bring their focus into the meeting.
Use a team “check-in” to allow each individual to engage with the rest of the team from the start.
During an initial team or project launch, ask each individual to share what baggage they intend to leave behind (past quarrels or resentments, habits, tendencies, etc.) that won’t serve the team purpose and stakeholders.

In short, you can build small habits into team processes to reinforce the notion that everyone is moving into team mode where the team and its work is the focus instead of furthering individual agendas.

2. Frequently Revisit Team Purpose

To maintain the focus on the collective team endeavor, always remind your team of its purpose. Reminding the team why your team exists is a fundamental way to establish and re-establish team focus. Everything team members do — from the behaviors needed to achieve team success, to the goals and objectives they strive to achieve, to the processes they create for high quality output, should all come from to the team’s purpose. This is also true for each decision made and the roles and responsibilities assigned. In short, team purpose informs everything your team does. Team purpose reminds your team that their collective endeavor is not about them as individuals as much as it is about the team as a whole and the benefit it provides to others.

3. Keep Stakeholders at the Center of the Team’s Work

It’s easy for team members to get overly focused on their individual agendas and responsibilities. Yet, your team’s success is ultimately measured by how well its collective work provides beneficial value for stakeholders. In fact, stakeholders and their needs are the reason for your team’s purpose, which in turn drives your team’s work. (Read a previous article on how to take yourself out of the center.)

To keep your team’s focus on stakeholders, connect with them from time to time. Staying in touch allows your team to discover how well your team is providing valuable benefit to them and whether the relationship is good. When your team sees its stakeholders as central to team operations, you prioritize the collective team endeavor of serving stakeholders over individual team member interests.

4. Make Vulnerability and Fallibility Okay

One of the big reasons individual team members can be overly focused on themselves is that they want to appear capable. Yet, each human on your team has flaws. To mask those flaws, individuals often balk at admitting they sometimes lack skills or that they make mistakes. That’s why it’s important that you as team leader show that it’s okay to admit you aren’t all knowing, may lack some ability, and will own up to mistakes in the spirit of learning. Additionally, your team might consider creating norms around these concepts.

Acknowledging human frailties permits team members to accept each other as individuals. It also can focus them on learning together as a team rather than protecting their individual egos.

5. Create Team Accountability for Individual Team Member Development

As suggested by Keith Ferrazzi, you can forge a deeper focus on the team by creating a Team Relationship Action Plan. The key to such a plan is to ensure each individual team member identifies their own areas for growth. Then, they ask for what they need from other team members to make gains in those areas. This creates mutual accountability between each individual and whole team for individual development that furthers the team purpose and goals.

To conclude, individual talent and creativity are necessary contributions to team success. However, successful teams are able to create a singular team focus to serve their stakeholders. Don’t rely on this happening naturally; consider trying some of these ideas to routinely reinforce what it means to be a team.

WANT TO USE THIS IN YOUR NEWSLETTER, BLOG OR WEBSITE? You can, as long as you include this information with it: Beth Strathman works with executives and senior leaders to create team environments that optimize ownership, accountability, learning, and results. Learn more at bethstrathman.com.

Challenges of Forging Individuals Into a Team

How does a sense of team emerge where the whole is prioritized over the individual, especially in Western cultures where the emphasis is on the individual?

A team is a specific type of group where individuals come together to accomplish a shared purpose. In a team, the individual team members bring their unique talents and perspectives and work interdependently to achieve a unified outcome. This requires mutual responsibility, accountability, and support.

Move from a Focus on Individual Team Members to a Focus on the Team Purpose

With the complexity of today’s world, many companies are finding that individuals working by themselves but together with a common goal doesn’t rise to meet the demands of today’s complex and changing world. The creates an “every person for themselves” approach that falls short. Thus, the challenge for many companies today is to create true team where its “all for one and one for all”.

Forging individuals into a team requires the ability to create conditions where team members express their individual talents in service of the team, while keeping their focus on achieving the team’s purpose and serving the team’s stakeholders.

This is easier said than done because most people have been raised to focus on their own talents, needs, and goals. When this is the case, a focus on individuals is at the center of decision-making. Instead, this is where the team’s collective purpose, goals, and stakeholders should be. Consequently, the team can easily devolve back to being a group of individuals, each in pursuit of looking good individually.

As with most things in life, it’s a balancing act. A healthy team must strive for a balance between encouraging the individual team members to fully contribute while ensuring the shared team purpose drives the work.

Here are some things to monitor if you want to forge a collection of individuals into a high-performing or even transformative team:

Strive For Your Team’s Individual/Team Balance

A team leader along with the team must strive to create conditions where individual team members:

know which unique skills, knowledge, and abilities they contribute to the team.
are willing to reflect on their abilities and their limits to grow through the challenges of working with others.
have interesting and purposeful tasks to perform.
are willing to engage in productive conflict to find creative solutions with others.
are willing to ask for and offer help when needed without judgment.

Additionally, the team as a whole must:

agree upon a shared purpose, norms, goals/aspirations, and priorities.
recognize and appreciate individual contributions and encourage individual growth.
prioritize its work together with the stakeholders and shared purpose at the center.
take collective responsibility to improve as a team and to assist each team member in their individual development
engage in dialogue and productive conflict to find creative solutions

Warning Signs That You’re Losing the Individual/Team Balance

To strike that individual/team balance, there are also things to avoid. For example, signs that the focus is too much on individuals include:

individual opinions and preferences drive decision-making over what’s best for the team and its stakeholders.
the team allowing a louder or outspoken team member to dominate team discussions frequently.
the team allows individual preferences or behavior to derail group progress towards a shared goal.

Signs that the team might be stifling individual participation include:

group think sets in — team members don’t challenge interpretations or points of view out of habit or because they fear not being seen as “team players”.
a dogmatic or misguided group personality emerges that isolates the team and creates difficult interactions with others outside the team.
the team as a whole dismisses individual contributions (+ and -) that could lead to breakthroughs.

Building a great team is not easy. When you get full team member participation that serves the purpose of the team, it will be a thing of beauty.

Build a Team of Self-Motivated Self-Starters with This Subtle Mindset Shift

Are you frustrated because you don’t think your team takes responsibility or is as accountable as they could be? Do you feel like you have to hold people’s hands too much? Do you believe all or some team members lack self-motivation?

You might be feeding into this problem.

You could be unwittingly creating a dynamic that subtly communicates to your team that they shouldn’t make a move without you. For example, if you have a more directive leadership style, you might consider yourself the “hub” to your team’s “spokes”. Effectively, you place yourself in the middle of almost every interaction and decision made on your team. In contrast, let’s assume your leadership style is more “hand’s off”. In this case, your team might be confused about their roles, accountabilities, and decision-making authority. With this confusion, they are more likely to hold back from taking appropriate action.

Assume you have the right people on your team. You can make a subtle mindset shift in how you envision your team, its focus, and way of operating to get things done. Instead start by taking yourself out of the center of that team. Stop seeing yourself as its “hub”. Instead, shift to envision yourself on the “rim” of the team “wheel” along with and your team. Then, envision the team placing the “work” or current goal in the center. In other words, make the “work” the hub and focus for all action and decision-making instead of you.

When you and your team put the work in the center, you are no longer the “go-to” person . . . the action taker . . . the person team members need to appeal to for permission. Also, you won’t feel the need to be in every little loop.

Rather, you’ll begin to see each of your team members spot what they need to do to address an issue or to move a project forward to reach the goal. Your team will take the reins more readily and more often without feeling the need to rely on you to get the go-ahead.

This frees you up to take on the role as resource, guide, facilitator, and obstacle remover — a much more productive place for a team leader to be at any level in the organization.

If you don’t want to be the parent or the babysitter to your adult team, stop putting yourself in the center of the team. With this one small shift, you will lead your team towards greater self-direction, accountability, and responsibility.

You can view a short, related video on my YouTube channel here.

WANT TO USE THIS IN YOUR NEWSLETTER, BLOG OR WEBSITE? You can, as long as you include this information with it: Beth Strathman works with executives and senior leaders to create team environments that optimize team ownership, accountability, learning, and results. Learn more at bethstrathman.com.

5 Ways to Back Off and Boost Team Results

Most likely, you were promoted to your first leadership position because you were good at performing the task work related to your job in your chosen field. It’s likely that once you landed a formal leadership position, you continued operating by using your expertise to exert influence or control over the task work of your team. After all, your expertise with the work is what got you promoted.

Don’t get me wrong. Your expertise is valuable. And there is value to understanding best practices. However, when leading a team, you don’t need to be so hands-on with the daily work to create a team that achieves outstanding results. You can decrease your stress AND boost team performance by being less directive and involved in how things get done. Instead, focus your time and energy on fostering a more productive team environment, individual team member development, and relationships with and between team members.

Here are 5 ways to back off and boost team results:

1. Get out of the hub.

This may sound odd to you. After all, how can you lead the team if you’re not in the loop? As the ultimate decision-maker, you do need to be aware of how the work progresses in general. But you don’t need to know every detail. All communication doesn’t need to flow through you. In fact, this contributes to any stress you experience.

Instead, relinquish acting as the hub of the team and put the work and its purpose at the center of everything your team does. When you do this, your team learns that all of their decisions are driven by what’s needed to further the work and achieve the purpose.

2. Keep the team focused on the bigger picture.

Many details will change throughout the course of an initiative, including tactics, timelines, and even goals and strategy. Trying to control the details can be exhausting.

Instead, keep your team focused on what really matters, the bigger picture. Take time to frame the bigger picture, which includes the purpose of the work, the impact it will have, the values that guide how the team operates. Focusing on the big picture opens up more possibilities for how to tackle the work. And maybe more importantly, being reminded of the big picture can re-focus the team on what’s important after setbacks and during disagreements.

3. Clear away obstacles and distractions.

Instead of directing all the action, give team members the space and responsibility to navigate the way forward as much as possible. By taking more of a back seat, you can spend your time enabling and protecting their progress. Shift your focus to insulating the team from distractions, removing obstacles, and troubleshooting.

4. Model a growth mindset.

Results do matter. And you’re more likely to achieve and even exceed the results you aspire to by adopting an attitude of curiosity and humility. Convey the idea that everyone and everything is a “work in progress”. Focus on “perfecting”, instead of on being “perfect” or achieving “perfection”.

In spite of your professional experience, back off from thinking you know best and stimulate the team’s curiosity. Instead of telling the team what to do and how it should be done, ask questions to tease out their thinking. Based on their thinking, encourage them to take appropriate risks to test assumptions, run experiments, and learn from mistakes that can inform subsequent actions.

5. Create Accountability.

When it’s ultimately your responsibility for the team’s results, it’s tempting to take the way they behave and perform personally. It can be tempting to be too focused on controlling individual team member conduct and performance.

Shift from seeing it as your responsibility to control team members to making team members responsible for their own conduct and performance. In this way, your efforts start with communicating parameters upfront, including team and/or company policies, procedures, behavioral norms, performance expectations, and other team-made agreements and commitments.

Thereafter, if someone runs afoul of an expectation, you simply address the infraction with an appropriate response. One caveat is that if you avoid addressing known issues, you’ll send the wrong message and undermine future accountability with individuals as well as the entire team.

It may take a new set of skills for you to get the best out of others. Leading others is less about you controlling HOW your team performs tasks and is more about CREATING CONDITIONS that encourage them to be at their best. When they do THEIR best work, you have done YOUR best work.

WANT TO USE THIS IN YOUR NEWSLETTER, BLOG OR WEBSITE? You can, as long as you include this information with it: Beth Strathman works with senior leaders to create team environments that boost team performance. Learn more at bethstrathman.com

Stop Distractions By Going Back to Your Purpose

With all the distractions in today’s world, it’s easy for your focus to blur and boundaries around your time to erode. Devices, apps, and social media comprise the main technological distractions, with open offices and co-workers creating distractions as well. All told, it’s estimated that you are distracted from your work approximately 2 hours per day!

Additionally, you can create your own distractions. You might want to be (overly) helpful to others and be seen as a team player, so before you know it, you go out of your way and spend time on activities that are not about what is important to you/your team. It is also easy to distract yourself from the things you don’t want to do or don’t feel confident about doing. Moreover, simply the day-to-day busy-ness of life and work can pull you away from the important things to what’s urgent.

Go Back to Purpose

To re-orient yourself, go back to purpose. It seems odd that something as general as “purpose” can create more targeted focus. However, the reason you become unfocused is you lose sight of where you’re headed and the reason for all of your activity. And that reason your doing the work you’re doing comes from a larger purpose. Your personal purpose, the company’s purpose, or the purpose of an initiative can put things into perspective and allow you to re-dedicate yourself to focusing on what matters.

To that point, purpose is what you believe in. It’s “why” you do what you do. For example, at work, you might be leading a team to implement a piece of the company’s strategic plan. What’s the purpose of that plan – why is it important to the company and how does that “why” translate to the work done by your team?

Use Purpose to Re-Commit and Re-Focus Others

Simply re-stating the purpose is a great way to re-focus yourself and others. Even if your colleagues or direct reports disagree about the current work tasks, they will most likely agree on what the purpose is. Starting from this area of general agreement, you can then facilitate a meaningful discussion about what the most relevant daily and weekly activities should be. And this allows a re-alignment of focus. In general, go to the general ideals, like purpose, to re-align yourself and others when things get stuck or discombobulated.

Use Your Purpose to Focus Your Attention

Whether personal or work-related, check to see whether your time and energy is aligned to purpose. Look at how you spend your time over the course of a week (longer if you can). Can you see the connection between your purpose(s) and the activities you spend your time on and people you spend your time with? (Don’t expect that 100% of your time is tied to directly to purpose – you’re doing well if there’s a connection between a larger relevant purpose and at least 25% of your time.)

If it’s not evident what is important to you after examining how you spend your time and energy, it’s time to go back to your purpose and rededicate yourself to behaviors and activities that reflect it and further it. The next time you feel your focus waning or the boundaries around your time getting fuzzy, prioritize your weekly focus by aligning it with your purpose.

WANT TO USE THIS IN YOUR NEWSLETTER, BLOG OR WEBSITE? You can, as long as you include this information with it: Beth Strathman works with women in leadership who want to have more positive impact within their organizations, by gaining greater composure, focus, and influence with their teams. Learn more at: bethstrathman.com.

Forge a Common Purpose to Unite Factions

Pursuing real change in any system is a challenge. One of the main reasons for the challenge of change is the reality of factions within any group. Because each faction has its different perspectives and different and multiple purposes around any issue or challenge, it’s difficult to hold everyone together under one or even two common purposes. Even in organizations where all employees are (or should be) united under the entity’s purpose, each new initiative uncovers multiple purposes for the various factions or interests involved.

For example, in my years as a HR Director, it was common for the Payroll department and the HR department to be at odds. This might seem strange because both groups have the purpose of creating a great workplace by ensuring employee fairness (in pay and work environment). However, each function comes from a different vantage point regarding those same employees. In carrying out the purpose of fairness to employees, Payroll often emphasizes consistent and accurate processes that designed with little flexibility.

In contrast, HR’s purpose of ensuring fairness to employees often occurs during situations fraught with miscommunication and non-standard situations. For example, it was not uncommon to learn of an issue with an employee’s reported work hours after Payroll had finished processing pay for the period. HR sought to rectify the situation before (of even just after) the pay was sent to the bank. Payroll would be frustrated processing had already occurred. Even if there were processes in place to make adjustments due to errors, the adjustments usually occurred after payday.

You see, Payroll typically had an additional purpose of creating a SYSTEM for numerical accuracy and fairness; HR’s additional purpose were often about FLEXIBILITY to address non-standard situations or miscommunication that occurs with people. Neither was correct or wrong. Each function came from a different perspective while pursuing a similar overall purpose. It illustrates why it’s important to forge a common purpose among factions – groups with different interests and perspectives.

How to forge a common purpose with the different factions you work with in your organization:

Clarify your own purpose(s). List up to 10 purposes that are important to you. (Purposes are your “why” for pursuing a course of action. They are deeply-held beliefs that inspire you.)
If you don’t know, find out the “whys” for the other factions you’re working with. What beliefs and “whys” are driving them.
Look for overlap of purposes among individuals/factions. Focus the overlap to reshape and reframe them, so others understand and resonate with them.
Be prepared to let go of some your purposes – at least for now. Concentrate on common ones.
Get “real” with your common purpose(s) by using them to create or modify a concrete plan with goals, objectives, milestones, and timelines.

Even in complex situations with many factions, you can forge common purpose and use that purpose to create a plan to move forward.

Firebrand Consulting

Leadership & Executive Coaching | Systemic Team Coaching