Based on a 2011 McKinsey study, only 10% of executives were “very satisfied” with how they spend their time. Also, 50% of executives were not allocating their work time on activities tied to company goals. Why weren’t these executives focused on the very goals they were setting for their companies? Are goals intimidating, bringing up fears of failure or success.
Not sure but maybe the way most of us approach goals needs reframing.
What if you saw those same goals more like hypotheses that allow you to set up experiments? When you approach company goals as experimenting, it seems to create a sense of taking action, giving permission to fail, and learning from mistakes. Additionally, framing your approach as experiments gives permission to take time to identify and control variables, so that you more intentionally focus your efforts. It is that focus that is key to moving your company goals forward.
So, here are some thoughts on how to do that:
1. What control do the employees in your area of responsibility have toward achieving the hypothesis / goal?
Think about (a) what’s within your employees’ control as far as achieving the goal and (2) to what degree doing those things will have an impact. Once you ferret out these variables, you and your employees can decide with which variables to experiment. Then, it’s a matter of designing work experiments and measuring the results. Implicit in this is also the ability to change the variables and the approach if desired results don’t happen.
2. Which work activities for YOUR role are “high-value” because they directly affect the chosen variables and experiments?
Based on the experiments you and your employees have selected, determine ways you can ensure the experiments occur, the variables are tracked, and results are interpreted for successful outcomes and possible adjustments. Maybe there are things you already do. Maybe they are things you should start doing. Either way, these activities have “high-value” for your leadership role. And you don’t have to go overboard re-tooling your weekly calendar: using the 80/20 Pareto Principle, you should consider spending only about 20% of your working time on them.
Include meetings, reviewing data, celebrating success, following up with direct reports, mentoring your employees, your own professional development, and activities that build and nurture relationships that are important for achieving the goal.
3. Commit to making goal activities happen.
One of the best ways to make sure you do your “high-value” work activities is to commit to them by scheduling them on your calendar with the right frequency and duration. Once they are on your calendar, you have carved out space to dedicate to them. What do you do if something else comes along for a particular time slot? You have to decide what’s more important or can be done at a different time. If you displace a scheduled high-value activity, make sure to re-schedule it or have it covered by someone else.
If goals are important enough to set, they are important enough to work towards. Make it more palatable to work towards goals by changing your mindset about them, then focus on what you can do to make them happen, and keep the commitments you make.