It’s easy to lose focus on the fact that your team’s work is part of a strategic plan to accomplish the company’s big picture vision and mission. You can get so caught up your own focus and tasks that you assume everyone else is automatically aware of how their work connects to the company vision and mission. Consequently, your team and its work becomes mundane, reactive and uninspired. This kind of atmosphere can lead to higher turnover and lower productivity and engagement.
This disconnect between vision/mission and daily work happens in part because you forget that leading others requires you to continually make the connection between their work and the company’s vision, purpose, and mission. Also, you might be making assumptions that others can read your mind and that they know why they’ve been asked to complete various tasks. People are not mind readers. This is why you must be transparent, explicit, and quite frankly, redundant. After all, it’s said that people don’t really “get” something until they’ve heard it 7 times.
When you don’t share the vision and overall outcome with your team for a project or individual assignment, you’ll likely experience less cooperation between team members because they will focus only on their piece. Your team doesn’t volunteer their perspectives or participate in problem solving because they can only see as far the tip of their current task — they don’t see the bigger picture or the final aspiration. When your team is this myopic, they can become defensive when mistakes happen and look for someone else to blame. After all, they did what they were assigned.
Daily work happens routinely and re-actively; direct reports are uninspired; and your team dreads meetings because they are boring. Even one-on-ones become simple updates with little discussion or input from your employees.
How To Use Vision to Re-Inspire and Engage Your Team
To inspire your team and to increase their engagement in their work, use these tips to re-connect daily work to the big picture vision and mission:
- Communicate the vision and mission regularly. At the start of a project, during meetings, or when processing through mistakes or failures, make a brief introductory statement to remind everyone involved why you’re working on what you’re working on and what overall end results you’re headed for. Embrace any chance you get to remind your team of the big picture for why your company exists.
- Connect the dots from general vision to daily work. When assigning work to your team, describe the general outcome desired and why this outcome impacts the world, your customers, the team, etc. Then describe how the team’s work is meant to contribute to moving the company in that direction. Doing this provides your opportunity to discuss which aspects of the work are critical along with the timing of the work to reach milestones.
WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER, BLOG OR WEBSITE? You can, as long as you include this information with it: Beth Strathman works with women in leadership who want to have more positive impact within their organizations, by gaining greater composure, focus, and influence with their teams. Learn more at: bethstrathman.com.
