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“Trust in institutions and their license to operate is no longer automatically granted on the basis of hierarchy or title, rather in today’s world, trust must be earned.” — Richard Edelman, President/CEO of Edelman, a communications/marketing firm
You would think that because people spend roughly 1/3 of their time at work, the workplace would be a critical venue for establishing trust. Yet, the 2016 Edelman Trust Barometer reported that only 49% of employees think CEOs are very or extremely credible. Along the same lines, a recent HBR article on trust at work reported that only 46% of employees place “a great deal of trust” in their employers, and 15% report “very little” or “no trust at all.”
No wonder work is stressful. If employees are spending a good deal of time in a place where there is at least some distrust, you know they are diverting time and energy to activities to create safety and security that hedge against their lack of trust, instead of putting that time and energy towards innovating and otherwise doing their jobs.
Here’s what you’re doing to make your employees see you as untrustworthy:
1. You are Unpredictable. When people can’t count on what you stand for or on the processes or criteria that govern how decisions are made in our company, they don’t trust you. Create certainty to combat your employees’ wary reptilian and avoid being erratic by switching the fundamental principles or values that guide your behavior and don’t be wishy-washy. Say what you mean, mean what you say, and follow up on the things you commit to doing.
2. You Are Incompetent. When you don’t have the basic background and knowledge to make good judgment calls, your team will not have faith in you. Cultivate your personal knowledge and abilities instead by educating yourself on issues and concepts or asking others to enlighten you in your area of responsibility. You don’t need to be THE expert, but you need to be competent enough.
3. You Have a Hidden Agenda. If others believe you aren’t being upfront about what you think or why you think it, they will definitely be leery of you. Instead, become more transparent by explaining your underlying assumptions and rationale for the opinions you hold and stances you take and do it in a way that is the company’s best interests – not your own.
4. You Come Across as Fake. Whether you’re trying to be a super hero, a brown-noser, or are just too good to be true, if others can’t relate to you human-to-human, you won’t have their trust. Instead be genuine by owning up to your failings and to the fact that you don’t have all the answers.
5. You’re Clueless. When your attention is elsewhere instead of on your area of responsibility, people don’t trust that you know what’s going on. Combat cluelessness by keeping your eye on the ball and focusing on issues and trends in the industry, your profession, and most certainly in your company.
6. You Have a Big Ego. You think only you can save the day or have the answers. Broaden your perspective to avoid being immersed in own your world or focused only on your own prowess or needs and wants. Make it a practice to seek out differing points of view and explore their assumptions and backgrounds that led them to their conclusions.
7. You Live in Your Own Little World. Foster better relationships with others to build trust. Connect with others in your company at all levels. This means you need to ask questions about their experiences and thoughts on an issue then listen to them and appreciate where they are coming from. You’ll be more likely to build more trusting relationships when people see you and interact with you.
8. You Don’t Acknowledge the Work of Others. If you don’t recognize the contributions made by every level of employee in your company, you miss out on a big opportunity to show that you are indeed clued in and understand the impact that is made throughout your company every day. When people understand you really “see” what they are doing, they learn to trust that you are minding the store.
Ultimately, trust starts with each person, and as with most things, leaders get to go first. So, start with yourself and see how you can create more of the following in your company and become a more trustworthy and all-round better person in the process.
WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER, BLOG OR WEBSITE? You can, as long as you include this information with it: Beth Strathman challenges leaders to become agents of positive change in their companies by making everyone around them as invested as they are. Learn more about her company Firebrand Consulting LLC at: firebrandconsultingllc.com.